HMBHM, who are we?

HMBHM started in 2016 just a few months after Herbie was born. We’d noticed that he loathed certain clothes, he hated stiff clothes, shirts, trousers, hats, the list could go on (this, we later found out, was due to his sensory processing difficulties)! We also noticed that there just wasn’t any colour in high street clothing! The fashion in 2015 was grey and white, there was zero colour anywhere! Which made us so sad! If there was a little bit of colour, it was blue for boys, or maybe yellow for ‘unisex’ clothing. Oh, and with reflux and allergies, Herbie was constantly puking… high street newborn bibs just weren’t enough!

So to cut a very long story short, we googled patterns, googled fabric, got the sewing machine out (which we’d last used doing a textile A Level, a long time ago!) and got sewing at the dining room table, with the cat by our side, and Herbie in a sling! A few months down the line, we started getting other parents asking for bits and bobs. Then parents in reflux Facebook groups asked for bibs… and the rest is history!

It’s now 2024, and we create a massive range of products for babies, kids, adults and even pets! You can view our whole product range here and see our large selection of exclusive designs here (all drawn by me, Herbie’s Mum!).